Set up the kit.
Everything to paste into Canva or Adobe Express so the right colors, fonts, and logos are one click away. Ten minutes, once.
- Never white text on 2RC Blue. Use Ink text, or switch the blue to Blue Deep.
- One italic serif word per design, never a full sentence.
- One gradient per design, at 135°, on Ink or Paper only.
Paste them in order.
Brand Kit → Colors. Keep the order — it groups the palette the way the guide does. Tap any swatch to copy its hex code.
Blue Deep for blue text or buttons with white text. Ash for small labels on Ink.
Canva: Elements → Gradients, or a rectangle with a 5-stop linear gradient at 135° (top left to bottom right). Add a light grain overlay on big areas.
Four faces, one voice.
Brand Kit → Fonts. Canva Pro and Adobe Express Premium let you upload fonts; CMG Sans needs its license file to upload.
- Headings
- Line spacing 0.85 to 0.9. Letter spacing −30 to −45.
- Body
- 16pt equivalent, line spacing 1.5.
- Labels
- All caps, letter spacing about 140, small.
Upload these six.
Brand Kit → Logos. Grab the files from Downloads — PNG for Canva.
- Horizontal lockup, gradient Primary
- Vertical lockup, gradient Stacked
- Icon, gradient Mark only
- Icon, solid 2RC Blue Mark only
- Icon and lockup, reversed white For dark grounds
- Icon and lockup, black For one-color print
The whole kit as text.
For a doc, an email to a volunteer, or a tool that takes plain text. Also available as brand-kit.md ↓.
2RIVERS BRAND KIT (Canva / Adobe Express) · V1.1 · Fall 2026 COLORS — paste into Brand Kit > Colors, in this order Core 2RC Blue #00A5E5 Ink #0A0A0D Stone #F4F5F7 Neutrals Navy #001B2E Graphite #2A2D33 Slate #58595B Mist #C6CDD4 Paper #FFFFFF Accessible helpers (their own palette) Blue Deep #0066A3 blue text, or buttons with white text Ash #8A8C90 small labels on Ink Signature gradient (135°, in this order) Sky #6CB4F0 · Electric #6A4CFF · Magenta #B53DE8 · Hot Pink #FF3D8A · Signal #FF2935 FONTS Headings CMG Sans Black (900) — or Archivo Black / ExtraBold Subheadings CMG Sans ExtraBold (800) — or Archivo ExtraBold / Bold Accent word Instrument Serif Italic — one per design Body Host Grotesk Regular — or DM Sans Labels JetBrains Mono, ALL CAPS, letter spacing ~140 — or Space Mono CANVA SETTINGS Headings: line spacing 0.85–0.9, letter spacing −30 to −45 Body: 16pt equivalent, line spacing 1.5 Labels: all caps, letter spacing ~140, small LOGOS TO UPLOAD Horizontal lockup, gradient (primary) · Vertical lockup, gradient Icon, gradient · Icon, solid 2RC Blue Icon and lockup, reversed white · Icon and lockup, black THREE RULES FOR VOLUNTEERS 1. Never white text on 2RC Blue. Use Ink text, or switch the blue to Blue Deep. 2. One italic serif word per design, never a full sentence. 3. One gradient per design, at 135°, on Ink or Paper only.